Aston Martin celebrates innovation - with King’s Award for Enterprise

2024-05-07

Aston Martin has been proudly honoured with a King’s Award for Enterprise, for innovation.

Recognising the ultra-luxury carmaker’s unique approach to combining handcraft with the latest technology in the creation of its bespoke leather interiors, Aston Martin has created and patented an innovative perforating and quilting technique that produces decorative finishes and promotes the cooling function on its ultra-luxury leather seats. Supporting the ability for customers to create their own intimately personal Aston Martin, Aston Martin’s proprietary manufacturing technology has enabled perforated holes to be crafted in bespoke patterns to a customer’s specific design, which is impossible with traditional tooling.

Lawrence Stroll, Executive Chairman of Aston Martin said: “As a company with a commitment to innovation, we are incredibly proud to be recognised with this King’s Award for Enterprise, which celebrates both the ingenuity of our craftspeople and the quality of Aston Martin’s bespoke interiors.

“Recognising our combination of handcraft and cutting-edge manufacturing technology, this award recognises the unique composition of our ultra-luxury interiors and how our manufacturing team have gone to extra lengths to ensure the highest level of personalisation is offered to our customers, whilst not compromising on our seat technology’s core functionality.”