Watches | TISSOT
Tissot's Gifting Campaign - Unwrap the Gift of Time, Step into a World of Wonder
| 2024-11-06 |    |
The renowned watchmaker invites you to embark on a journey of discovery with their new gifting campaign. Unwrap 170 years of innovation and artistry as you explore the heart of the Alpine valleys. See the Jungfrau in a new light and be captivated by the beauty that defines the world of Tissot.
This campaign showcases the brand’s deep-rooted heritage, where Swiss tradition and precision are intricately woven into every detail with a dash of innovation. By reaffirming its position as the top choice for gifting, Tissot presents a harmonious blend of history, design, and reliability for every special occasion. Each timepiece embodies a legacy of excellence, passed down through generations, making these gifts a true celebration of quality.
As part of the campaign, Tissot will also be sharing a series of social media capsules, delving deeper into the intricate craftsmanship behind their timepieces. They accentuate the making of key components such as the hands and glass, emphasising the exceptional know-how and centuries of expertise that goes into every Tissot.
Enter the World of Tissot
The video begins with a woman approaching a gift box adorned with Tissot’s distinctive logo, her eyes filled with curiosity and anticipation, drawn to its captivating allure that hints at the perfect present within. A confident smirk crosses her face as she reaches for the box the new PRX 25mm on her wrist.
She opens the box and is transported into a mesmerizing world of exceptional designs. Fully immersed in the timeless beauty it represents, she experiences a moment that captures the true essence of giving, creating a connection that transcends time and trends. She loses her gaze in the intricate mechanics of the watch, the precision and artistry of the timepiece suspended in mid-air.
Discover the Perfect Gift
As the scene zooms out, the iconic Gentleman Ice Blue emerges, its brushed steel finish gleaming in the light. The view expands, unveiling Tissot’s majestic world, framed by the vivid red mountains reminiscent of the Jungfrau—a longstanding symbol of the watchmaker's Swiss identity and pride in tradition. The bold red tones evoke a festive atmosphere as well as the brand’s identity, perfectly complemented by the serene blue sky reflecting the Gentleman Ice Blue. At the centre of this breathtaking landscape, the gift box stands like a crown, symbolising the perfect present for any special occasion.
From the Mountain Peak to the Underwater Star
The camera slowly moves closer to the box, revealing a world hidden within a veil of thick mist, inviting us to delve deeper into the world of the Swiss watchmaker. As we move through the clouds, we catch a glimpse of snowy mountain peaks in the distance. The scene shifts to a lake's surface where the water shimmers with a steely finish, reminiscent of Tissot's exceptional materials. Like a rising star, the Tissot Seastar emerges from the depths of the water. A peek inside the watch highlights its intricate components, showcasing the brand's dedication to detail and perfection. As the sun sets, a shadow falls across the scene, the Seastar reveals its hour markers and hands coated in Super-LumiNova® illuminating the night like a true star. As the video concludes, we are gently brought back from the journey. The young woman gazes ahead with confidence, knowing she has found the perfect gift. With the Tissot gift box in her possession, she is assured that its appeal and enduring quality will stand the test of time. This campaign reinforces Tissot’s position as the go-to brand for gifting, mirroring the brand's commitment to values such as precision, tradition, and innovation.
Tissot, watchmakers blending tradition and pioneering spirit since 1853.
Nestled in the Swiss mountains of Le Locle, Tissot crafts watches that become the storytellers of life's voyage: it's not just the destination that matters, but the importance of the path filled with significant milestones and unforgettable memories. The brand’s ambassadors, including American basketball star Damian Lillard, Italian motorcycling sensation Enea Bastianini, Slovenian cyclist Primož Roglič, and Chinese Actors Liu Yifei and Simon Gong exemplify the hours of dedication preceding one’s excellence. On a broader stage, Tissot also partners with the NBA, MotoGPTM, and the Tour de France as their Official Timekeeper. Discover Tissot’s collections: T-Touch, PRX, Chemin des Tourelles. Every Swiss timepiece crafted embodies a fusion of heritage and innovation, and while priced accessibly, stands as an enduring legacy defying the constraints of time. Going beyond watchmaking and timekeeping, Tissot accompanies individuals in every moment, celebrating not only the achievements, but the journey itself.
