Longchamp - unveils singer and actress Kim Se-Jeong as its new Ambassador

2023-02-15

Longchamp has unveiled the South Korean singer and actress Kim Se-jeong as its new face. Already well- known in her native country, 26 year-old Se-jeong shot to international prominence with her starring role in Business Proposal, the SBS romantic comedy series which was one of the most popular non-English shows on Netflix in 2022.

As well as winning plaudits for her acting, including the Asia Artist Awards (AAA) Best Actor Award in 2022, Kim Se-jeong has gained legions of fans for her lively, relatable personality – her Instagram account @clean_0828 numbers more than nine million followers. With her natural warmth and sparkle, Se-jeong was the ideal choice to embody the energy and authenticity of Longchamp.

“The fact that Longchamp and I have much in common means that I feel excited, rather than pressured. It is an honor to collaborate with Longchamp, which to me epitomizes the style of the Parisienne, and I feel we can maximize the relationship by playing to our strengths and similarities,” says Se-jeong, who is fronting the Longchamp Spring- Summer 2023 campaign.

In the visuals, which were shot in Seoul in the presence of Longchamp Creative Director Sophie Delafontaine, Se-jeong models key looks from the season’s Glamping ready-to-wear collection, characterized by its bold combinations of colors, prints and materials. These are accessorized with Longchamp’s star bags, in particular the new Box- Trot in natural canvas and leather or eye-popping candy-pink.