Olympic gold medal-winning mountain biker Jolanda Neff points out that you need to notice every second in her sport – and this requires a steady hand and a strong mind. She overcomes every path, and any given moment.

Oneself must spent thousands of hours in the shadows, repeating the same moves over and over again until they are mastered. It is the work behind the scenes that makes the difference between failure and success.

No shortcuts to success

Tissot shares all these values with its ambassadors, knowing that dedication is the route to the top. The company is also intrinsically linked with their sports – basketball, cycling and MotoGPTM, among others – as the Official Timekeeper.

Its premier watches, like the T-Race Cycling, T-Race MotoGPTM and Supersport – are inspired by sport and crafted with the same dedication as the athletes themselves display. Passion and persistence are needed to succeed in life and find those life-changing moments. In fast times, in confusing times, in misleading times, in distracting times, Tissot’s ambassadors – and Tissot – keep a laser focus on what matters.