Fashion | Hennes and Mauritz
H&M Studio - SS25 collection puts fierce suiting and poolside outfits in the spotlight
| 2025-03-06 |     |
For the woman who knows how to work hard and play hard, H&M Studio's SS25 collection is all about a tailoring and leisurewear crossover. Pieces that effortlessly merge the look of city pavements and poolside parties with strong shoulders, a focus on the waistline and sporty details. Drawing from fierce 1980s corporate women and the vibrant style of Miami and Los Angeles, the collection's message is one of versatility – and empowerment. H&M Studio SS25 will be available in select stores and at hm.com starting March 6th.
"For SS25, we looked to the power woman and imagined her whole day – not just corporate life – because her strength and sense of style goes beyond the 9-to-5. She needs it all: tailoring, statement dresses, shirting, easy separates and denim. But in a way that brings together gravitas and glamour," says Linda Wikell, designer H&M Studio.
The key pieces reinforce the female silhouette while toying with the executive lifestyle. Throughout the collection, leather, cotton-blend boucle, a knitted Ottoman ribbed fabric and a special boucle-style denim lend structure and texture, while a colour palette of corporate grey, greige, black, white, scarlet red and water blue signal a daring attitude. There's also a coordinating shirt and suit set in a distorted underwater print and a grey cropped funnel-neck nylon jacket. Accessories include an oversized, water-repellent clutch, metal frame sunglasses and shoes with angular shapes.
About H&M STUDIO
H&M Studio is H&M's most directional, fashion-forward offering. Launched in 2013 and developed by an in-house design team at the brand's Stockholm atelier, the limited-edition collections are unveiled several times a year.