2025-02-20 | ![]() ![]() ![]() ![]() |
H&M Beauty continues to expand its collection with a fresh range of innovative lip products that cater to the growing demand for glossy, sheer, and lightweight textures. The new releases are designed to provide hydration, nourishment, and a natural, healthy glow while complementing any makeup or fashion look.
Tapping into the "skinified lip care" trend, H&M Beauty introduces the Sheer Brilliance Lipstick, a lightweight, moisturizing formula that provides a sheer, glossy finish. Available in 9 shades, this vegan lipstick is enriched with hyaluronic acid to keep lips moisturized all day long. It’s perfect for those looking for a natural pop of color with a subtle shine. Alongside this, the new Lip Treat Oil offers a nourishing hybrid of lip oil and gloss, available in 5 shades. This product is formulated with vegetable squalane, which helps to replenish moisture, leaving lips soft, smooth, and glossy.
Also included in this release is a sustainable solution for the Satin Icon Lipstick, which is now available with refills. The Satin Icon Lipstick offers a rich satin finish and intense color payoff, and now, with the introduction of refills for selected shades, customers can enjoy a more sustainable option. Refill shades include Crème Brulée, My Lips But Better, Thanks a Latte, Cinnamon Swirl, La Vida Mocha and Bare Necessity. The refills are compatible with both the Satin Icon and Matte Lippie packaging.
With these new launches, H&M Beauty continues its mission to provide high-quality, easy-to-wear products that are both innovative and accessible, catering to the growing demand for lip products that combine skincare benefits and vibrant color.
SHEER BRILLIANCE - A moisturizing, lightweight lipstick with a sheer, glossy finish. Available in 9 shades, this vegan lipstick is enriched with hyaluronic acid to keep lips hydrated and comfortable - LIP TREAT OIL - A nourishing lip oil hybrid with a glossy finish, formulated with vegetable squalane to replenish moisture. Available in 5 shades - SATIN ICON REFILL - A sustainable refill option for the Satin Icon Lipstick. Available in select shades, the refills can also be used in Matte Lippie packaging for added convenience.
At H&M Beauty, we believe that beauty should be fun and accessible to everyone. Our collection features high-quality, on-trend products that inspire confidence and celebrate individuality. From skincare-infused lip products to the latest makeup essentials, we offer beauty that is affordable, inclusive and designed to enhance what makes you unique.