Swatch Group - Acquisition of a building at New Bond Street in London

2023-10-06

Swatch Group has just acquired a prestigious property on one of London's most luxurious thoroughfares. The building, located at 171 New Bond Street, has housed a salon for the Group’s international luxury brand Harry Winston since 2006. The transaction is worth around CHF 90 million. The building, constructed in 1856, has more than 562 m2 spread over five floors.

In the first half of this year, the Group had already acquired a prime 1347 m2 property at 32 to 33 Old Bond Street for around CHF 120 million, and a store on the Champs-Elysées in Paris.

Harry Winston, the legendary "king of diamonds", reopened its flagship London salon in 2016 after a nine-month renovation. The Salon at 171 New Bond Street features Harry Winston's most exquisite collections of fine jewelry and timepieces, including the world’s rarest diamonds and precious stones available today.