In 2023, the Museum of Impressio- nisms in Giverny showed two of Elaine’s works alongside the Impressionist masters as part of an exhibition entitled “Children of Impressionism”. It was her extremely ar tistic quality that attracted Sophie Delafontaine. “Elaine’s images capture the energy of bursts of laughter,” says Longchamp’s Creative Director.“Everything she does is dynamic, and she gives her models the freedom to be totally natural, totally themselves. When she’s shooting, she’s constantly moving around the group of girls who are also moving. It’s quite magical how she manages to bring vitality into a photograph, and of course it’s even more obvious on film. Elaine really is a master of her art.”

The campaign was shot at the prestigious Lycée Henri IV in Paris, while the music is “Alright” by Supergrass, a track as full of energy as the Spring- Summer 2024 collection. It depicts a group of high-spirited students, all very different, but all dressed in the colorful, upbeat style that typifies Longchamp. They go around in a gang, laughing and joking, with an irrepres- sibly optimistic outlook. Who wants to join in?

In Asia, Kim Se-Jeong, Longchamp’s sparkling ambassador, features in the campaign.