Hennes and Mauritz - just launched - the second chapter of H&M’s A/W 2025 collection spotlights sleek urban glamour

2025-10-02

The second drop of H&M’s A/W 2025 collection launches today, 2 October, allowing customers to get their hands on the pieces unveiled exclusively at H&M’s genre-defying London Fashion Week event last month.

H &M A/W 2025 chapter two embraces neon noir and cinematic enigmas, bringing a slick mood of evening sophistication. Drawing inspiration from urban evenings, there are bold silhouettes in leather and faux fur, alongside power tailoring and slinky slip dresses.

The collection spotlights self-expression by framing style as something powered from within: it’s not what you wear, it’s how you wear it.

Says Eliana Masgalos, Design Lead at Womenswear Edition and Campaign collections

“We designed this collection in terms of a day in the big city, where you need to adjust your outfit on the go. The focus is versatile pieces, with a cool twist, that can be adapted from morning to evening, light to dark, mood to mood. This chapter brings glamour, sensuality, and individuality.”

Each piece reflects the creativity and individuality that defined H&M’s hybrid fashion show at London Fashion Week on 18 September, with the collection showcased in the final act of the runway show. The event saw Romeo Beckham, Paloma Elsesser, Amelia Gray and Lila Moss walk the runway and was attended by Little Simz, ASAP Nast, Emily Ratajkowski, Gabbriette, Adwoa Aboah and Lennon and Anaïs Gallagher.

Shot on the street, and full of life, motion and confident energy, the collection’s campaign features Mona Tougaard, Vittoria Ceretti, Alex Consani, Sora Choi and Angelina Kendall. The campaign, which moves from day to night, like the collection, was shot by Anthony Seklaoui and is accompanied by a film by Mitch Ryan.