Hennes and Mauritz - Teams up with perfect moment for an après-ski collaboration

2025-11-06

For the holiday season, H&M take on elevated slope style with Chamonix-founded luxury ski and lifestyle brand, Perfect Moment to create a collection for après-ski and beyond.

The 28-piece capsule features down-filled outerwear, striking separates, knitwear and winter-ready accessories that exude fierce glamour. The designs are a nod to Perfect Moment’s performance-led skiwear, while the mix- and-match approach means the collection can go from the chalet to the city in a flash.

Jane Gottschalk, Creative Director and Founder of Perfect Moment

‘’We’ve loved translating our distinct brand DNA into a perfect Apres-Ski capsule for H&M. Working with the teams in Stockholm has been a highlight - moments to remember for sure. I can’t wait to see our joint community of Moment Makers now bring it all to life’’

Says Ann-Sofie Johansson, Creative Advisor and Head of Design Womenswear at H&M

“We’re thrilled to be collaborating with Perfect Moment on this winter collection – it's unexpected, dynamic, and sure to spark excitement. The silhouettes are glamorous yet laid-back – just like après-ski – but also has a real edge with the leather, faux fur and textured knits,”

Key pieces include a burgundy faux fur down-filled puffer jacket with a hood that hits just above the hips, a black and white star-print puffer jacket with a jacquard belt, burgundy leather trousers based on ski pants with a subtle bootcut and zips up the calves, a loop knit cardigan with striped knit trims, and a matching burgundy knitted set of button top and shorts. For accessories, there are faux fur tall moon boots, padded short moon boots, hats with pom-poms, wraparound sunglasses and an oversized star-print wool and mohair scarf.

The colour palette draws on Perfect Moment’s iconic use of black, white and silver, and introduces a decadent burgundy and icy blue as a contrast. Materials include faux fur, leather, lurex knit, merino wool, mohair and cashmere blends. Prints are a play on Perfect Moment’s logo – the North Star – which also feature on each piece as a mark of distinction. Details like oversized hoods, toggles at waist to cinch in if desired, jacquard trims and pom-poms balance function and style.

Perfect Moment H&M will be available in selected stores and at hm.com from 2 December.