She opens the box and is transported into a mesmerizing world of exceptional designs. Fully immersed in the timeless beauty it represents, she experiences a moment that captures the true essence of giving, creating a connection that transcends time and trends. She loses her gaze in the intricate mechanics of the watch, the precision and artistry of the timepiece suspended in mid-air.

Discover the Perfect Gift

As the scene zooms out, the iconic Gentleman Ice Blue emerges, its brushed steel finish gleaming in the light. The view expands, unveiling Tissot’s majestic world, framed by the vivid red mountains reminiscent of the Jungfrau—a longstanding symbol of the watchmaker's Swiss identity and pride in tradition. The bold red tones evoke a festive atmosphere as well as the brand’s identity, perfectly complemented by the serene blue sky reflecting the Gentleman Ice Blue. At the centre of this breathtaking landscape, the gift box stands like a crown, symbolising the perfect present for any special occasion.

From the Mountain Peak to the Underwater Star

The camera slowly moves closer to the box, revealing a world hidden within a veil of thick mist, inviting us to delve deeper into the world of the Swiss watchmaker. As we move through the clouds, we catch a glimpse of snowy mountain peaks in the distance. The scene shifts to a lake's surface where the water shimmers with a steely finish, reminiscent of Tissot's exceptional materials. Like a rising star, the Tissot Seastar emerges from the depths of the water. A peek inside the watch highlights its intricate components, showcasing the brand's dedication to detail and perfection. As the sun sets, a shadow falls across the scene, the Seastar reveals its hour markers and hands coated in Super-LumiNova® illuminating the night like a true star. As the video concludes, we are gently brought back from the journey. The young woman gazes ahead with confidence, knowing she has found the perfect gift. With the Tissot gift box in her possession, she is assured that its appeal and enduring quality will stand the test of time. This campaign reinforces Tissot’s position as the go-to brand for gifting, mirroring the brand's commitment to values such as precision, tradition, and innovation.

Tissot, watchmakers blending tradition and pioneering spirit since 1853.

Nestled in the Swiss mountains of Le Locle, Tissot crafts watches that become the storytellers of life's voyage: it's not just the destination that matters, but the importance of the path filled with significant milestones and unforgettable memories. The brand’s ambassadors, including American basketball star Damian Lillard, Italian motorcycling sensation Enea Bastianini, Slovenian cyclist Primož Roglič, and Chinese Actors Liu Yifei and Simon Gong exemplify the hours of dedication preceding one’s excellence. On a broader stage, Tissot also partners with the NBA, MotoGPTM, and the Tour de France as their Official Timekeeper. Discover Tissot’s collections: T-Touch, PRX, Chemin des Tourelles. Every Swiss timepiece crafted embodies a fusion of heritage and innovation, and while priced accessibly, stands as an enduring legacy defying the constraints of time. Going beyond watchmaking and timekeeping, Tissot accompanies individuals in every moment, celebrating not only the achievements, but the journey itself.