Beauty | Bulgari
Bulgari - Eau Parfumée Thé Impérial a new olfactory creation in bvlgari’s iconic eau parfumée collection
| 2026-04-21 |     |
A new addition to the iconic Eau Parfumée collection, Eau Parfumée Thé Impérial continues Bvlgari’s exploration of the multifaceted scents of tea. First created in 2017 by Master Perfumer Jacques Cavallier as a treat for guests of Bvlgari Hotels & Resorts, the fragrance was conceived to translate the refinement and balance of these exceptional havens into an olfactory expression. Loved by travelers from all over the world, nine years later this signature scent takes on a new life beyond the hotel universe, joining the Eau Parfumée collection as a union of Chinese tea culture and Italian citrus - an elegant encounter between East and West.
A Harmonious Encounter of Tea and Citrus, Where East Meets West
The evocative name of Eau Parfumée Thé Impérial draws on an era when tea and citrus were rare luxuries reserved for emperors and symbols of refinement, vitality and cross-cultural connection. In China, tea flourished as a symbol of wisdom, while in ancient Rome, citrus graced imperial feasts and sun-drenched gardens. Eau Parfumée Thé Impérial captures the union of these two worlds — East and West, nature and culture, tradition and renewal. The new fragrance elevates the contemporary beauty of natural Black Tea through the vibrant freshness of Italian citrus fruits. With 92% natural-origin ingredients* and a new Black Tea extract, the fragrance expresses Bvlgari’s modern vision of perfumery.
At its heart lies natural Black Tea, artfully captured through the Supercritical Fluid Extraction (SFE), a cutting-edge CO2 extraction technique that preserves its purest, pod-like aroma. This low temperature method, preserves the natural profile of the raw material, capturing all its nuances. This richness is illuminated by the vibrant clarity of Italian citrus fruits. Lemon introduces a sparkling brightness, Mandarin brings a gentle, luminous sweetness, and bergamot unites green, floral and subtly orange facets with effortless radiance. Together, these elements create a fragrance both invigorating and serene — a luminous and elegant Citrus Musk signature that feels pure, elegant and quietly powerful.
To extend the olfactory experience beyond the fragrance, the Eau Parfumée Bath & Body collection translates the atmosphere of Bvlgari Hotels & Resorts into daily rituals. The pleasantly scented Body Shower Gel and lightweight Body Lotion invite one to recreate the refined calm of Bvlgari hospitality at home. Featuring at least 87% natural-origin ingredients**, both formulas can be used together with the Eau de Toilette to prolong and enhance the fragrance experience.
An Iconic Flacon, in A New Chromatic Expression
Eau Parfumée Thé Imperial appears in the line’s iconic flacon as a symbol of Roman elegance and understated luxury. The signature décolleté defines the bottle’s distinctive identity, evoking the intimacy and refinement of a jewelry creation, while its clean silhouette draws inspiration from the proud geometry of ancient Roman columns.
The cap bears the BVLGARI BVLGARI round logotype, reinforcing the connection to Rome’s timeless heritage. A crackled golden inlay subtly references celadon ceramics of Chinese tradition — an elegant nod to the Eastern origins of tea.
The new flacon introduces a new chromatic harmony of soft, glowing orange tones. Radiant yet serene, the color evokes tea leaves bathed in golden light, citrus ripening under the sun, and the warm atmosphere of an imperial garden.
The label, crafted from natural hemp fibers, carries an exclusive hand-drawn botanical illustration of a bergamot branch, created exclusively for Bvlgari. Its embossed texture adds an intimate tactile dimension, enriching the quiet sophistication that defines the Eau Parfumée aesthetic.
A Collection Eternally Reborn
Eau Parfumée Thé Impérial extends the Maison’s pioneering exploration of the multifaceted scents of tea — a journey shaped by over three decades of olfactory innovation. The story of Eau Parfumée is marked by bold intuition. It was 1992 when Eau Parfumée au Thé Vert debuted as an exclusive gift created for a select circle of the Maison’s High Jewelry clients. A daring creation that captured the scent of green tea in fragrance for the first time.
In 2003 came Eau Parfumée au Thé Blanc, crafted by Master Perfumer Jacques Cavallier. Comforting, luminous and quietly powerful, it expanded the Eau Parfumée universe and, together with Thé Vert, was reborn in 2025 as a more concentrated Eau de Toilette. It is within this narrative that Eau Parfumée Thé Impérial takes its place. After offering for nearly a decade moments of deep, sensorial enrichment to guests of the Bvlgari Hotels & Resorts, Eau Parfumée Thé Impérial extends beyond the hotel universe in 2026. A new chapter in a collection that continues to be reborn over time.