Watch Week Aspen - Save the Date: Week Aspen Returns August 7-10 for Second Year Of Luxury Timepieces And RockyMountain Experiences

2025-03-25

Aspen’s very own watch week returns this August 7-10, offering a unique summer retreat for watch lovers in the heart of Colorado. America’s fastest growing watch enthusiast event, Watch Week Aspen, promises more new watch brand exhibitors and exciting activations for its second edition. The first edition of Watch Week Aspen featured over thirty distinct events and attracted over 150 attendees. With word of the event spreading amongst global watch collectors, event organizers expect an even larger crowd for 2025.

Presented by Oliver Smith Jeweler, the Aspen Chamber of Commerce, and local retail partners, Watch Week Aspen was established to highlight the many watch boutiques and retailers that call Aspen home and shine a light on the region’s many off-season charms. The week-long celebration of wristwatches takes place against the breathtaking backdrop of the Rocky Mountains – offering the opportunity for watch lovers to gather, expand their knowledge, build connections, enjoy curated experiences, and discover extraordinary new timepieces in Aspen’s world-renowned downtown.

According to Elizabeth Smith, Managing Director of Oliver Smith Jeweler, and founder of Watch Week Aspen, “Aspen is a watch lover’s paradise. There are so many unique retailers and brands represented here that it seemed only natural to establish an event that celebrates this unique place and our shared passion – wristwatches. We are so excited to welcome back new and returning collectors and brands for year two of Watch Week Aspen.”

Curious newcomers and watch connoisseurs can expect an action-packed itinerary of camaraderie and collaboration – encompassing an opening reception, informal gatherings, educational panels, and immersive activities presented in partnership with top watch brands, influencers, and local retailers. The week’s events are incorporated into the fabric of Aspen’s picturesque downtown. In addition to the many official activations, visitors may also enjoy the city’s countless other attractions, including its vibrant dining, arts, and cultural scene. Guests may also register for hosted Watch Week Aspen outdoor excursions that celebrate the best of the Rocky Mountain region.

Confirmed participating Watch Week Aspen 2025 Partners include: Arnold & Son, A. Lange & Söhne, Betteridge, Bremont, Buccellati, Glashütte Original, IWC, Norqain, Meridian Jewelers, Oliver Smith Jeweler, Panerai, and Parmigiani Fleurier – with more to be announced.

The event will highlight countless rare timepieces from leading brands – including new and hard-to- find, collectible pre-owned models. Select participating brands may reveal new models to the world for the first time at the event – including event organizer Oliver Smith Jeweler’s latest double-signed limited-edition watch from the local retailer’s ongoing brand collaborations.

About Watch Week Aspen

Now in its second year, Watch Week Aspen is a one-of-a-kind, week-long gathering of watch enthusiasts, collectors, and brands, set against the stunning backdrop of the Rocky Mountains. Co-founded by Aspen’s Oliver Smith Jeweler and presented in partnership with the Aspen Chamber of Commerce, the event offers a distinctive blend of horology with Aspen’s outdoor lifestyle experiences and cultural allure. From exclusive brand showcases, collector-driven gatherings, educational talks, and immersive indoor-outdoor experiences, Watch Week Aspen highlights the city’s renowned watch boutiques and provides a unique way to connect with fellow enthusiasts amid world-class outdoor adventures, arts, culture, dining, and shopping. For more information, visit watchweekaspen.com.

About Oliver Smith Jeweler – Co-Founder Of Watch Week Aspen

Oliver Smith, founder of Watch Week Aspen, established his high-end watch and jewelry business in Scottsdale, Arizona, in 1981. While this is still home to the flagship boutique and a recently opened store at Scottsdale Fashion Square, the designer’s flair for in-house jewelry creations and curated estate watches and jewelry extends to Colorado too. The historic Tom Thumb building in Aspen is the prime location for another Oliver Smith boutique and a Panerai boutique. The Aspen Chamber Resort Association (ACRA) operates as a 501(c)(6), functioning as both a chamber of commerce and a destination marketing organization. Committed to bolstering the Aspen business landscape, ACRA focuses on drawing visitors to the resort while enriching their overall experience.