altreforme - presents LOVE&RELOVE

2026-04-13

During Milan Design Week 2026, altreforme presents LOVE&RELOVE, a project that redefines the concept of personalisation and positions furniture as a dynamic system, conceived to adapt, transform and endure over time. More than a service, LOVE&RELOVE expresses a vision: recognising the value of an object and allowing it to evolve alongside those who live with it.

“The idea stems from the awareness that, while remaining faithful to the brand’s values, tastes and needs can change. LOVE&RELOVE offers the possibility to renew existing pieces, allowing clients to fall in love again with what they once chose,” says Valentina Fontana, CEO of Fontana Group and the driving force behind altreforme, the design brand that shapes metal sheets into bold, distinctive furniture. Since 2009, altreforme has treated aluminium as a haute couture textile, through a sartorial approach giving rise to a distinctive expressive language: complex surfaces, tactile finishes, sophisticated chromatic treatments and custom decorations that define a distinctive aesthetic.

The project originates from the evolution of Sartoria, altreforme’s longstanding bespoke service, and represents its natural progression: from personalisation as an initial choice to personalisation as an ongoing possibility.

LOVE marks the beginning — the moment when an idea takes shape through a design dialogue between altreforme, clients, architects and designers, giving rise to unique pieces or bespoke solutions. RELOVE represents continuity — the possibility to modify, adapt and reinterpret it over time.

“LOVE&RELOVE was conceived as a concrete alternative to the production of new items,” continues Valentina Fontana. “In a time characterised by accelerated consumption, we felt the need to propose a counterintuitive service — one that accompanies shifts in taste and lifestyle without severing the bond with the object. What evolves is not only the piece itself, but the relationship we have with it.”

Furniture is thus no longer fixed, becoming a material in flux. Dimensions, surfaces and functions can be recalibrated, responding to changing spatial contexts and needs, without losing identity — rather reinforcing it.

At the core of LOVE&RELOVE lies a responsible and pragmatic approach to sustainability: not to interrupt the life cycle of objects, but to extend it. Aluminium — inherently durable and fully recyclable — becomes the ideal medium for this process, capable of accommodating multiple design possibilities without losing its value.

“This service enables intervention on existing furniture— from repainting and refinishing to resizing and restoration — offering renewed aesthetic and functional possibilities,” adds Valentina Fontana. “At the same time, it acknowledges the value of the material itself: aluminium can be recovered and reintroduced into the production cycle. It is a way to counter a disposable culture and to approach design with greater responsibility, without compromising creative freedom.”

For Milan Design Week 2026, altreforme presents LOVE&RELOVE in a temporary space at Via Solferino 32, conceived as a narrative environment where the project unfolds as an experience. A selection of iconic pieces will engage with production processes and new interpretations, revealing the evolving potential of design.

In parallel, the High Heels console, created in collaboration with Yazbukey, will be exhibited as part of L’Appartamento at Palazzo Donizetti, within the project curated by Artemest.

Valentina Fontana

Valentina Fontana is Vice President and the first representative of the third generation of the Fontana Group family business, a multinational headquartered in Lecco and a leader for over 65 years in the production of bodies for the world’s most prestigious cars, with 11 manufacturing plants across Italy, Turkey, and Romania. After graduating with honors in Business Administration from Bocconi University in Milan, Valentina worked as a ghostwriter for the renowned Italian economist Marco Vitale, collaborating on the writing of the book “Il mito Alfa.” She then approached the real estate sector in Miami (JLL) and shortly afterward the field of strategic consulting (PwC and Bain & Co, Milan). Since 2006, she has continued her journey within the family business, leading the challenging transformation of an entrepreneurial company into a structured, international managerial organization. As CEO, together with her brother Stefano, she oversees strategic planning and development programs. A whirlwind of ideas and full of enthusiasm, in 2008 Valentina Fontana launched the design project altreforme, where aluminum sheets are transformed into sophisticated furnishings, giving shape to the boldest design concepts. From her first steps in design, Valentina has literally conquered the stage: in 2009, altreforme was selected by Design Miami and also won the “Elle Decor International Design Award” in Istanbul; in 2010, she introduced textures highly appreciated by clients, patented exclusively for aluminum; and at the end of 2011, Valentina secured a prestigious collaboration in fashion: she was entrusted by Moschino to manage the start-up of its first home collection. Valentina was named a “Mercedes Classe A” ambassador. She has collaborated with Condé Nast Traveller and AD China, providing case studies for Istituto Marangoni, works as a project leader with Domus Academy, and serves as a mentor at Bocconi University in the Corporate Strategy department. Recently, Valentina was appointed a member of the Alta Lombardia Committee of the Crédit Agricole Group, with the aim of contributing to the identification of interventions and Open Innovation projects, aimed at supporting and promoting sustainable growth and development.

Altreforme

altreforme is an Italian brand that produces high-end furniture collections and bespoke projects made from aluminum, aimed at those who love to stand out by surrounding themselves with original, unique, and eco-friendly products. Customers are offered endless possibilities for customization to reflect their own personality. altreforme was founded in 2008 as an ambitious diversification project of Fontana Group, a global leader for 70 years in the design and production of aluminum molds and bodies for luxury cars, including Ferrari and Rolls-Royce. The long-standing experience with prestigious automotive brands inspired this creative venture, transferring cutting-edge know-how and technologies from the automotive sector to the world of design, giving life to shapes, colors, and finishes that were previously impossible. For this reason, altreforme is considered a reference point for architects, interior designers, and contract projects worldwide. With the altreforme sartoria line, the brand allows clients to create bespoke products, either in series or as unique pieces, challenging aluminum’s properties with unprecedented sinuosity, original finishes, and elaborate surface decorations. altreforme has received significant recognition and awards, including the Elle Decor Design Award in 2022 and the Archiproducts Design Award in 2022 and 2025, in the Sustainability and Furniture categories. In 2022, the brand was awarded for Otto, a screen designed by Doriana and Massimiliano Fuksas, altreforme’s first circular economy project, marking the beginning of a new era. The Archiproducts Design Award for Pollock, a mobile bar created in collaboration with architect Francesca Aletti of Alfa Project Studio, further confirmed the company’s commitment to innovative and responsible design. Every year, in the prestigious setting of Milan Design Week, altreforme presents new exclusive collections featuring iconic and innovative designs. The catalog collections are signed by renowned designers and “archi-stars”: Aziz Sariyer, Marco Piva, Garilab, Elena Cutolo, Antonio Aricò, Serena Confalonieri, Alessandro Zambelli, Giorgia Zanellato and Daniele Bortotto, Elena Salmistraro, Doriana and Massimiliano Fuksas, Matteo Cibic, Kumar La Noce, Francesca Aletti, and two of the most extravagant names in fashion, Yazbukey and Moschino.