Schmuck | The Value of Time Group
The Value of Time Group - Centuries-Old Craft Launches Global Growth Strategy as Portuguese Business Group Works to Preserve an Endangered National Treasure
| 2026-06-04 |     |
Certified Portuguese Filigree, one of Portugal’s oldest and most intricate artistic traditions, is entering a new international chapter. Long revered in Portugal yet little known abroad, the centuries-old craft transforms ultra-fine strands of 19.2-karat gold into elaborate handmade jewelry, preserving a rare form of artistry now practiced by a declining number of master artisans.
Following its first U.S. presentation at Printemps New York, The Value of Time Group (O Valor do Tempo) is advancing a global strategy to expand awareness of Certified Portuguese Filigree while safeguarding its future. The initiative includes the planned Q4 2026 opening of Joalharia do Carmo’s first international filigree boutique at Carrousel du Louvre in Paris, bringing the Portuguese art form to one of the world’s most-visited cultural destinations.
António Quaresma, Founder, The Value of Time Group
“Certified Portuguese Filigree is one of Portugal’s most extraordinary art forms, but it has never had the international visibility its beauty, complexity, and uniqueness deserve. We believe this is the right moment to bring it to the world…Our goal is to position Portuguese Filigree where it belongs: within the conversation of jewelry making at the highest level.”
The New York presentation forms part of a broader international strategy centered on cultural preservation through commercial sustainability. Later this year, Joalharia do Carmo is expected to open its first international filigree boutique at the Carrousel du Louvre in Paris, introducing Portuguese filigree to one of the world's most visited cultural destinations.
For The Value of Time Group, the expansion represents more than a retail initiative. It is part of a long-term effort to preserve an endangered craft by creating new demand, supporting artisan training, advancing certification standards, and educating consumers about the cultural significance behind every piece.
Today, Certified Portuguese Filigree combines centuries-old craftsmanship with modern authentication technologies, ensuring both provenance and quality while positioning the art form for a new generation of collectors and luxury consumers.
As global interest grows in authenticity, heritage, and handmade luxury, Portuguese filigree is emerging not as a relic of the past, but as a living cultural tradition finding renewed relevance on the international stage.
About Certified Portuguese Filigree
Certified Portuguese Filigree preserves and advances a centuries-old goldsmithing tradition indelibly linked to Portuguese culture and heritage. Each certified jewelry piece is handcrafted by master artisans using 19.2-karat gold drawn into fine threads and shaped without mechanization of any kind, resulting in one-of-a-kind jewelry defined by time, precision, and heritage. Certified Portuguese Filigree is a contemporary expression of high jewelry that combines generational craftsmanship with rigorous certification standards and unique hallmarks. Each authenticated piece is certified by ACertifica and UniqueMark® Digital Certificates, issued by the Assay Office of the Portuguese Mint through the official Contrastaria app.
About The Value of Time Group
The Value of Time Group actively supports a nationwide federation of filigree jewelry artisans and developed a framework for Certified Portuguese Filigree certification to affirm each piece's authenticity and quality. By underwriting their creativity and building a sustainable retail distribution pipeline through historic Lisbon jeweler Joalharia do Carmo and select overseas partners, the company acts on its people-centered mission and brings the wonder and artistry of Certified Portuguese Filigree to the world.
About Printemps New York
Printemps New York is the first U.S. location of the iconic French retailer. Bringing Parisian luxury and modern design to Manhattan’s Financial District, the 55,000-square-foot, two-floor destination features interiors by Laura Gonzales and a culinary program led by award-winning chef Gregory Gourdet. Rooted in Printemps’ 160-year legacy of innovation, Printemps New York offers a curated mix of exclusive and first-to-market brands across fashion, beauty, home, and lifestyle, alongside seasonal collaborations and elevated services. Printemps New York blends Parisian heritage with contemporary creativity to redefine the modern luxury retail experience.