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The 1st of November saw the latest UK Habanos Regional Edition, the Por Larrañaga Larrañaga 47, launched simultaneously at 47 events across the UK. They were hosted by the some of the most outstanding members of the UK retail network with a significant presence of La Casa del Habanos franchise and Habanos Specialists.
The synchronised events all began at precisely 6:30pm, in venues up and down the country, encompassing all four parts of the United Kingdom (England, Scotland, Wales and Northern Ireland).
The evening began with a short video from Jemma Freeman (Executive Chairman of Hunters & Frankau, Habanos distributor for the United Kingdom) and José Antonio Cejas Diaz (Hunters & Frankau Corporate Director) introducing the Larrañaga 47 and inviting people to light their valued Habanos.
The vitola Larraaga 47 (47 ring gauge x 178 mm length) is known as factory name Julieta No.2, however, many people know it also as the “Churchill” size. This is because in the early 1950’s Romeo y Julieta produced a cigar of this size named “The Churchill” in honour of Sir Winston Churchill, being as well was the starting point for the creation and further development of the Churchill series within this global brand. This classic size is a favourite in the UK market and an ideal shape to highlight the brand’s delicate blend.
Uniquely among UK Regional Editions the Larrañaga 47 is presented in Semi Boîte Nature (SBN) boxes of fifty cigars. As with some previous UK Regional Editions, an old papeleta from the brand has been recreated to dress the outside of the box.
For this launch, it has been produced just 1,500 boxes, 75,000 Habanos in total, and they are available exclusively in the U.K.
All the Habanos of Por Larrañaga Habanos are totally handmade using long-filler and with leaves harvested from the world-famous Vuelta Abajo region of Cuba.
Hunters & Frankau has been the exclusive Habanos, S.A. distributor in the United Kingdom, the Republic of Ireland, Gibraltar and the Channel Islands since 1990. Founded in 1790, this is the most important premium cigar trading company in the United Kingdom with an extensive distribution network that comprises specialised stores, wine merchants, hotels, restaurants, bars and nightclubs.