Mode | Longchamp
LIVE GREEN - Longchamp campaign Summer 2025
| 2025-02-04 |     |
A haven of greenery a world away from Paris provides the setting for the first collaboration between Longchamp and the American photographer and film director Theo Wenner.
Summer is here at last, and it’s time for a group of friends to head to a rural retreat – a secret corner of the countryside where they can revel in home comforts and recharge their batteries in contact with nature. Here, they can enjoy the feel of the sun on their skin, fresh water on their feet, and Longchamp’s Le Roseau bag on their shoulder or in their hand. Instantly identifiable by its jewel-like bamboo clasp, the House icon adapts to the natural setting and shines in the sun’s rays.
The Summer 2025 campaign is composed of snapshots of shared moments: raiding the vegetable patch, running by the pond, playing on the garden swing, being woken from a siesta by a crowing cockerel... All these simple and joyful instants have been recorded by the photographer and film director, and set to the catchy rhythms of “This is the Day” by the British group The The (1983).
Sophie Delafontaine - Longchamp Creative Director
“I have admired Theo Wenner’s work for a long time – his intense sensibility, his affinity with fashion, and the quality of his portraits. His handling of light captured the collection’s natural dimension and enabled us to create images that convey an authen- tic intimacy.”
Longchamp’s two ambassadresses and friends of the House, Kim Sejeong and Li Yitong, also feature in this sun-drenched campaign, shot by Theo Wenner on locations around the estate, including the vegetable garden. Finally, Longchamp’s new sunglasses collection adopts the colors of the season: ballerina, arti- choke, beetroot and bark. Their fun, Seventies- inspired aesthetic is highlighted by a white border.
