Uhren | TAG Heuer
TAG Heuer - Connected to the F1
| 2026-03-04 |     |
Swiss luxury watchmaker TAG Heuer reveals the TAG Heuer Connected Calibre E5 45 mm x Formula 1, a titanium powerhouse designed to race with the thrill of every Grand Prix. Fuelled with speed, style, and digital innovation, this special edition puts the excitement of the F1 season on the wrist, keeping fans in the heart of the action from the first turn to the checkered flag.
Timing the Legends
Since its earliest days, TAG Heuer has been deeply engaged in motorsport, sharing the same dedication to precision, innovation, and performance that drives every race. The brand’s presence has shaped milestone eras in racing, from historic alliances with legendary teams such as Ferrari and McLaren to its ongoing partnership with Oracle Red Bull Racing, a collaboration that has witnessed some of the most memorable chapters of contemporary Formula 1®.
Over decades, TAG Heuer has stood alongside the sport’s greatest drivers, from historic icons like Joe Siffert, Ayrton Senna, Steve McQueen and Jochen Rindt to today’s stars including Max Verstappen. Its precision timing has measured victories and podiums across more than 230 Grands Prix, 15 World Drivers’ Championship titles, and 11 Constructors’ Championships, helping to define the legends of the sport.
TAG Heuer strengthened its connection to motorsport as Official Timekeeper of Formula 1®, a role previously held by the brand from 1992 to 2003, reaffirming the Maison’s ties to racing and its commitment to innovation and the thrill of competition. Extending this legacy into the digital era, TAG Heuer pioneered the luxury connected watch segment in 2015, combining the refinement of traditional watchmaking with a state-of-the-art digital experience. The TAG Heuer Connected Calibre E5 45 mm x Formula 1 bridges heritage and technology, bringing the world of the Grand Prix directly to the wrist. It immerses those who wear it in the energy, intensity, and passion of the Formula 1® season, capturing the essence of the championship wherever they are.
The Buzz of the Grand Prix at any time
The TAG Heuer Connected Calibre E5 x Formula 1 brings the pulse of every Grand Prix to life, keeping a constant connection to the championship so no moment is ever missed. From the first practice session to race day, the entire season becomes a seamless, uninterrupted experience, generating pure racing emotion from start to finish. At the heart of this edition is the hero watch face, the Race Track, with digital time displayed beneath the track outline and a design that adapts to each Grand Prix, represented by the country flag, race name, and its own racetrack silhouette. The watch evolves automatically throughout the season, featuring 24 unique designs for 24 Grand Prix weekends to create a dynamic connection to the championship. As a final playful detail, a moving dot travels around the circuit outline to indicate the passing seconds. Alongside the Race Track face, all the classic TAG Heuer watch faces are redesigned to perfectly match the Formula 1 edition and the physical watch, ensuring every style reflects the spirit of the track. At the center of the experience is the exclusive The Formula 1® app, a direct line to the championship. Accessible via a dedicated entry in the watch menu, it provides access to the season calendar, GP schedules, post-race results, and driver and team standings, sourced directly from the FIA. It ensures that no result, no session, and no ranking is ever missed. With smart widgets delivering key updates instantly without opening the app, the wearer stays connected to the championship at every moment, before, during, and after each Grand Prix.
Every element of the system is designed for an authentic and ultimate 360 Formula 1® experience. Custom sounds and branded icons add subtle racing flavor to the experience with a set of branded icons and notifications mimicking pit radio communications, so every alert feels like a call straight from the pit wall, making the wearer the driver of its own race story. Animated bezel markings and circular complications highlight each phase of the race weekend, allowing the wearer to follow FP1, FP2, FP3, Q1, Q2, Q3, and the Grand Prix race at a glance. Beyond the F1 experience, the latest Calibre E5 transforms everyday interaction into a seamless, engaging journey. TAG Heuer OS guides with intuitive navigation, responsive haptics, and notifications that are felt and heard. Integrated wellness features track activity, recovery, sleep, and heart rate, translating data into clear insights that inspire movement and push limits, while dual-band GNSS captures every outdoor adventure with uncompromising accuracy. Elegant, versatile, and technologically advanced, the Calibre E5 makes every second pulse with the energy of the track.
On the Canvas of Speed
The TAG Heuer Connected Calibre E5 45 mm x Formula 1 channels the essence of F1 racing in every detail. Its brushed and sandblasted Grade 2 titanium case features a black DLC coating, with the phases of a Grand Prix weekend displayed along the curved touchscreen bezel. Integrated pushers with black DLC and red lacquer accents, a black rubber and black DLC steel crown add a subtle racing touch. A PPG sensor and the red F1 logo on the caseback celebrate the collaboration and reinforce the timepiece’s high-octane identity. Two specially crafted straps complement the experience. The first combines black leather with a carbon pattern and a black rubber base, accented with striking red stitching, reflecting the iconic colours and spirit of Formula 1®. The second, a flexible stretch textile strap with a self-fastening closing system, offers comfort for sports or sleep tracking while remaining true to the Grand Prix character. The special packaging mirrors the Formula 1® DNA, with matte black, soft-touch surfaces and glossy checkered patterns reminiscent of the finish line flag. Precision-cut panels open in a multi-stage motion to reveal the watch, combining luxury and motorsport-inspired visual cues for an unforgettable unboxing experience.
A Season on Your Wrist
Lights out. Engines roar. Every heartbeat counts. The TAG Heuer Connected Calibre E5 45 mm x Formula 1 channels that intensity into a companion that moves with the rhythm of the season. Wearing it feels like sliding into the cockpit, sharing the precision, focus, and daring that define the world’s greatest drivers. It ignites with the adrenaline of every lap, celebrating the performance and passion that follow the wearer long after the chequered flag falls. Ahead of the official launch, the TAG Heuer Connected Calibre E5 45 mm x Formula 1 will be available with an exclusive 48-hour early access on TH.com, starting March 03, offering TAG Heuer clients a privileged first opportunity to discover the timepiece.
About TAG Heuer
TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessy Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland, and with four production sites, TAG Heuer has 1,900 employees and is active in 139 countries. TAG Heuer products are available online at www.tagheuer.com for select countries and in 260 boutiques and 2,300 points of sale worldwide.
For 165 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, and the first luxury smartwatch in 2015. Today, the brand’s core collection consists of two iconic families designed by Jack Heuer – TAG Heuer Carrera and Monaco – and is rounded out with the contemporary TAG Heuer Aquaracer, Formula 1, Link, and Connected lines.
Embodying TAG Heuer’s new philosophy, Designed to Win, the brand continues to build on its legacy of bold innovation, resilience, and high performance. Its prominent partnerships and brand ambassadors reflect TAG Heuer’s drive to push boundaries and perform in the moments that matter most.