Mode | YOOX
YOOX - brings pre-owned fashion to its online marketplace
| 2023-02-23 |     |
MILAN - ITALY - 23 FEBRUARY 2023
YOOX, the one-stop fashion and lifestyle destination, part of YOOX NET-A-PORTER, introduces its new destination for pre-owned designer fashion, footwear and accessories. YOOX pre-owned enables customers to shop with circularity in mind and give a second life to designer fashion, through access to a broad assortment of pre-owned products that include rare or limited-edition collectables.
Available in almost 30 European countries, YOOX’s pre-owned section, launched together with its “Endless Love” campaign, is housed on YOOX’s online marketplace with over 2,000 pre-owned pieces from some of the most prestigious luxury brands. Each pre-owned product is curated specifically for the discerning YOOX customer, authenticated, and made available through YOOX’s network of trusted third-party vintage and resale partners now operating on the YOOX Marketplace, including Reflaunt, Catch the Grail, Drip Drops, Millesime, and The Brand Collector.
By integrating the pre-owned offering into the YOOX Marketplace, customers can intuitively browse over 280,000 products featured across the marketplace as part of one holistic shopping journey. The addition caters to YOOX’s community of conscious-minded shoppers, with sustainability credentials playing a key role in purchase decisions for over 80% of its customers.
The launch of YOOX pre-owned marks the first time YOOX NET-A-PORTER has introduced a dedicated destination for shopping pre-owned products through its online stores. It follows the roll-out of resale services powered by Reflaunt on NET-A-PORTER, MR PORTER and THE OUTNET in 2022, which give customers the opportunity to resell their pre-owned ready–to–wear, shoes, handbags and accessories, contributing to YOOX NET-A-PORTER’s future vision for a connected customer journey that can extend the lifecycle of luxury fashion.
Valentina Visconti Prasca - Managing Director - YOOX
“At YOOX, sustainability has always been one of our core values and continues to be our north star as we strive to become a more responsible destination. We know it is an increasingly significant factor that influences the shopping behaviours of our customers, who care about how their purchases affect the world around them. YOOX pre-owned is not only an opportunity for customers to acquire special limited-edition and vintage pieces from their favourite designer, but it also empowers them to give pre-owned products a second life. This exciting venture creates a new and more conscious way for our customers to find their next most coveted item.”
YOOX Marketplace was launched in 2022, as part of YOOX NET-A-PORTER’s broader transition to a flexible, hybrid operating model, designed to accelerate its ability to reach new customers and strengthen its relationship with prestigious brand partners. The marketplace allows YOOX to offer even greater breadth in its assortment and strengthens its position as the one-stop fashion and lifestyle destination. Currently live in almost 30 markets across Europe, further expansion of YOOX Marketplace is set to follow in the US and Middle East in 2023.
ABOUT YOOX NET-A-PORTER
YOOX NET-A-PORTER is a leading online luxury and fashion retail business. Made up of four multi-brand online stores, NET-A-PORTER, MR PORTER, THE OUTNET and YOOX, it connects customers to the world’s most coveted brands, bringing them outstanding style and impeccable service. In addition, YOOX NET-A-PORTER’s ONLINE FLAGSHIP STORES partner with world leading luxury brands to power their own e-commerce destinations.
With 5.3 million customers in 180 countries, YOOX NET-A-PORTER takes a localised approach to serving its clientele around the globe through its network of offices and operations across the U.S., Europe, APAC and joint ventures with Alibaba in China and Symphony Investments in the Middle East.
Across its operations is YOOX NET A PORTER’s Infinity 2030 strategy, its long-term commitment to drive a more sustainable and circular fashion system. Leveraging more than 20 years of data and insights, YOOX NET-A-PORTER continues to embrace next generation technologies including A.I., augmented reality and digital ID to evolve and elevate the customer journey.